MVZ RÜCKENDOC: Website guide
Colour
These are our primary colours
white
HEX #FFFFFF
RGB 255 255 255
dark blue
HEX #013062
RGB 1 48 98
These are our secondary colours
dark cream
HEX #CEAE71
RGB 206 174 113
light blue
HEX #285E98
RGB 40 94 152
light cream
HEX #E4D4AA
RGB 228 212 170
black
HEX #000000
RGB 0 0 0
Typography
Our font of choice is Poppins
when ever possible we write black letters
For headings
we use Poppins Semi Bold
For subheadings
we use Poppins Medium
For regular text
we use Poppins Regular
Edges
The edges are round
20px is a good startingpoint
Text
Text ist only written on white, dark blue or dark cream
On white background text is alway written in black
free text is leftbound
On dark blue background text is alway written in white
In a box text is centred
On dark cream background text is written in black or white depending on the closest surrounding text
dark cream background is only use for buttons
SEO rules
To completly fill our potential in searchengines we want to follow these simple rule
H1 Tag
Every page should have at least and maximum one title with H1 tag. In this title the keyword has to be in front (front-loaded).
H2 Tags
All subheadings should receive an H2 tag. In which 50% of the H2 tags should contain the keyword combination.
File name of image
The file name of the image should contain the targeted keyword of the corresponding web page. Example: when a page is linked to the keyword combination influencer marketing, a good file name for the image is "influencer-marketing.png."
Alt text
Every image should have an Alt-text! This shold contain a mixture of the content of the image and the title / targeted keyword.
Symbols
Get are white on dark blue and get a dark cream highlight circle
.png)
.png)